How to Win Campaigns: 100 Steps to Success

Drawing on his experiences while working at Greenpeace, environmental campaigner and communications consultant Rose describes the essentials of public communication for non-governmental organizations conducting campaigns. He discusses campaign research and development, campaign plans, organizing campaign communications, constructing campaign propositions, working with the news media, the changing landscape of "new media," and campaigns at the organizational level. Distributed in the US by Stylus. Annotation ©2004 Book News, Inc., Portland, OR

Chris Rose is an environmental campaigner and communications consultant who has worked for Greenpeace, Friends of the Earth, WWF International and a host of other organizations.