Hunter or Hunted?: Technology, Innovation and Competitive Strategy

For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new read, e-business expert Dave Rochlin dispels many of the myths, and outlines the primary factors which determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin delivers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.

Intended for investors, entrepreneurs, and managers involved in the technology sector, this guide explores the factors that influence the long-term success and viability of both new technologies and the firms that produce, purchase, and otherwise appropriate them. The author introduces methods for assessing the impact of firm size and resources, technology delivery systems, competencies, competitive dynamics, market definition, and the technology life cycle. Annotation ©2005 Book News, Inc., Portland, OR

Dave Rochlin is a long-time technology executive, author, and consultant, with a background in product innovation, information services, networking, consumer technology, and enterprise software across a number of firms and industries. He has degrees form the Haas School at UC Berkeley, and The Kellogg School at Northwestern University, where he graduated Beta Gamma Sigma. Dave developed and teaches the e-business and technology strategy course for the executive MBA program in the St. Mary s College of California Graduate School of Business, where he has been a part-time faculty member since 2001. He has also developed and conducted advanced e-business and e-commerce certification courses in the United States, Europe and the Middle East, and has been quoted on or written about technology related issues for a number of industry leading publications.