Join Books.org — it's free
Home > Books > Integrated Marketing Communications

Business & Economics, Economics
Integrated Marketing Communications by Don E. Schultz — book cover

Integrated Marketing Communications

by Don E. Schultz
Write a review
Log in to track your reading progress.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
January 1, 2000
Publisher
McGraw-Hill Contemporary
ISBN
9780844233635

More by Don E. Schultz

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Building Customer-Brand Relationships
Building Customer-Brand Relationships
Brand Babble: Sense and Nonsense About Branding
Brand Babble: Sense and Nonsense About Branding
Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customer...
Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customer...
New Marketing Paradigm Integrated Marketing Communications
New Marketing Paradigm Integrated Marketing Communications
Measuring Brand Communication ROI
Measuring Brand Communication ROI
Strategic Advertising Campaigns
Strategic Advertising Campaigns
Essentials of Advertising Strategy
Essentials of Advertising Strategy
Sales Promotion Essentials
Sales Promotion Essentials
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them

Similar books

The Populist Vision
The Populist Vision
Economics of European Integration: Theory, Practice, Policy
Economics of European Integration: Theory, Practice, Policy
Choosing the Right Pond: Human Behavior and the Quest for Status
Choosing the Right Pond: Human Behavior and the Quest for Status
Basics of Economics
Basics of Economics
Macroeconomics: Theories and Policies
Macroeconomics: Theories and Policies
Macroeconomic Theory and Policy
Macroeconomic Theory and Policy
Principles of Microeconomics
Principles of Microeconomics
Microeconomics
Microeconomics
Japanese Candlestick Charting: A Contemporary Guide to the Ancient Techniques of the Far East
Japanese Candlestick Charting: A Contemporary Guide to the Ancient Techniques of the Far East
Environment and Tourism
Environment and Tourism