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Business & Economics, Sales & Selling
Sales Promotion Essentials by Don E. Schultz — book cover

Sales Promotion Essentials

by Don E. Schultz
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Book Details

Published
January 1, 2001
Publisher
McGraw-Hill Contemporary
Format
Paperback
ISBN
9780844233673

More by Don E. Schultz

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
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Building Customer-Brand Relationships
Brand Babble: Sense and Nonsense About Branding
Brand Babble: Sense and Nonsense About Branding
Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customer...
Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customer...
New Marketing Paradigm Integrated Marketing Communications
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Integrated Marketing Communications
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Measuring Brand Communication ROI
Measuring Brand Communication ROI
Strategic Advertising Campaigns
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Essentials of Advertising Strategy
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them

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