Video - Multimedia Technology, Interactive Multimedia, Television - Industry, Television Broadcasting - General & Miscellaneous, Digital Media & New Communications Technologies

Interactive TV Technology and Markets

Name: Interactive TV Technology and Markets
Author: H. O. Srivastava
ISBN: 9781580533218

by H. O. Srivastava

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Overview

This book provides professionals with information on technical, strategic, and creative aspects of developing interactive television (ITV) systems and shows how to assess the future business potential of ITV. It explains technical areas associated with the switch to digital bandwidth, and describes design practices, such as embedding of extended codes and syntax in programs for content creation. The book then explores how ITV programming enhances the value of programs and encourages viewers to order online goods and services, and describes the profit potential of ITV. Case histories are provided of major players in the industry around the world. The author is chief engineer and head of AIR Resources of All India Radio. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author, H. O. Srivastava

H.O. Srivastava is the director of All India Radio. He earned his Ph.D. in Information Systems from BITS, Pilani, India, Ph.D. in Chemistry from Poorvanchal University, India, and M.Sc. in Physics from Gorakhpur University, India.