International & Foreign Business Enterprises - General & Miscellaneous, Finance - International, Foreign Investments - General & Miscellaneous, International Exchange & Trade
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Overview
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
Editorials
Booknews
Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota and Ronkainen teach marketing at international business at Georgetown University. Moffett teaches finance and international business at the American Graduate School of International Management. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
July 31, 2001
Publisher
Fort Worth : Harcourt College Publishers, c2002.
Pages
672
Format
Hardcover
ISBN
9780030335648