Business & Economics, Information Management

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

Name: Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Author: David S. Evans
ISBN: 9780262550680

by David S. Evans, Richard Schmalensee, Andrei Hagiu

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Synopsis

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.

About the Author, David S. Evans

David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.

Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).