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Irish & Irish Americans - Biography, Poor People, Regional Irish History, Businesspersons & Entrepreneurs - Biography
It's a Long Way from Penny Apples by Bill Cullen — book cover

It's a Long Way from Penny Apples

by Bill Cullen
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Overview

Tis better to be born lucky than rich....

There are many ways to confront tragedy and hard times. Angela's Ashes, Frank McCourt's tragic—and ultimately uplifting—tale of how one man overcame adversity and found happiness in the New World is a compelling story that has touched thousands of readers.

It's a Long Way from Penny Apples is another view of the Irish experience, another man's journey out of the grinding poverty that held an entire generation of Irishmen in its thrall.

Poverty and its ills can rend a family apart and ruin countless lives, leaving individuals on their own to find their way, if they can, out of that despair and on to a new life. But not every family gives in to defeat. Sometimes the choice is to not leave anyone behind... and out of that love, a family can come together, using all their talents to bring all of their loved ones to a better place.

Bill Cullen was lucky enough to have one such family. Born and bred in the rough inner city slums of Summerhill in Dublin, Bill was one of fourteen children. Selling on the streets from the age of six, be it fruit, flowers, newspapers, Christmas decorations, football colors, or programs, was a means of putting food on the table for Bill and his family. He finished school at thirteen to go on the street fulltime. In 1956 Bill got a job as a messenger boy for a pound a week at Waldens Ford Dealer in Dublin.

Through hard work and unrelenting determination, Bill was appointed director general of the company, in 1965. Bill went on to set up the Firlane Motor Company which became the biggest Ford dealership in Ireland. In 1986 he took over the troubled Renault car distribution franchise from Waterford Crystal. His turnaround of that company into what is now the Glencullen Group is a business success story-the group now has an annual turnover of 250 million.

Bill Cullen's story is an account of incredible poverty and deprivation in the Dublin slums. It highlights the frustration of a father and mother feeling their relationship crumble as they fight to give their children a better life. It's a story of courage, joy, and happiness—of how a mother gave inspiration and values to her children, saying to them, "The best thing I can give you is the independence to stand on your own feet."

It's a Long Way from Penny Apples is nothing less than a modern-day Horatio Alger story, told with humor and love; a heartwarming tale of redemption and overcoming adversity by one of the most famous self-made men in Ireland

Synopsis

Tis better to be born lucky than rich....

There are many ways to confront tragedy and hard times. Angela's Ashes, Frank McCourt's tragic—and ultimately uplifting—tale of how one man overcame adversity and found happiness in the New World is a compelling story that has touched thousands of readers.

It's a Long Way from Penny Apples is another view of the Irish experience, another man's journey out of the grinding poverty that held an entire generation of Irishmen in its thrall.

Poverty and its ills can rend a family apart and ruin countless lives, leaving individuals on their own to find their way, if they can, out of that despair and on to a new life. But not every family gives in to defeat. Sometimes the choice is to not leave anyone behind... and out of that love, a family can come together, using all their talents to bring all of their loved ones to a better place.

Bill Cullen was lucky enough to have one such family. Born and bred in the rough inner city slums of Summerhill in Dublin, Bill was one of fourteen children. Selling on the streets from the age of six, be it fruit, flowers, newspapers, Christmas decorations, football colors, or programs, was a means of putting food on the table for Bill and his family. He finished school at thirteen to go on the street fulltime. In 1956 Bill got a job as a messenger boy for a pound a week at Waldens Ford Dealer in Dublin.

Through hard work and unrelenting determination, Bill was appointed director general of the company, in 1965. Bill went on to set up the Firlane Motor Company which became the biggest Ford dealership in Ireland. In 1986 he took over the troubled Renault car distribution franchise from Waterford Crystal. His turnaround of that company into what is now the Glencullen Group is a business success story-the group now has an annual turnover of 250 million.

Bill Cullen's story is an account of incredible poverty and deprivation in the Dublin slums. It highlights the frustration of a father and mother feeling their relationship crumble as they fight to give their children a better life. It's a story of courage, joy, and happiness—of how a mother gave inspiration and values to her children, saying to them, "The best thing I can give you is the independence to stand on your own feet."

It's a Long Way from Penny Apples is nothing less than a modern-day Horatio Alger story, told with humor and love; a heartwarming tale of redemption and overcoming adversity by one of the most famous self-made men in Ireland

Publishers Weekly

Cullen's memoir attempts to do for Dublin what Angela's Ashes did for Limerick. Born in the slums in 1942, one of 12 children, Cullen lived a life shaped by hard work, the Catholic Church and family. But unlike McCourt's unrelentingly sad account, Cullen's work trumpets the inner strength and humanity of Irish tenement dwellers. The Cullens may have been poor, but they were resilient. Young Liam, as he was called, worked the market stalls, selling everything from fish to newspapers. En route, he acquired an early and invaluable business education. His parents are a study in true grit, often toiling 15-hour days, while his grandmother instills in Liam a fierce pride in all things Irish, insisting, "Never forget your roots." And he never does. Indeed, he parlays a gift for math into a scholarship, managing to attend school and work every day. By the time he's a teen, he's putting in 75 hours a week at a Ford dealership. And it's there, aided by luck and street smarts, that he strikes it rich. The poor boy turns millionaire, moving from Ford franchise owner to CEO of Glencullen Motor Group. Although his early years are far more colorful and compelling than his later adult experiences, Cullen tells this rousing, heartfelt story with flair, honestly recounting the verbal and sexual brutality of some priests, the generosity of his community and his drive to succeed. Photos. (Mar. 3) Forecast: Ubiquitous marketing and promotions coinciding with St. Patrick's Day, including an author tour to U.S. cities with high Irish-American populations and ads in the New York Times Book Review, along with a blurb from Jack Welch, should help Forge sell this one, though one wonders if the frenzy for McCourt spinoffs has passed. Hodder & Stoughton published the book in the U.K. last year. Copyright 2003 Cahners Business Information.

About the Author, Bill Cullen

Bill Cullen is a director of the Irish Youth Foundation and in 1998 was a recipient of the Lord Mayor's Award for his work with disadvantaged young people of Dublin.

Reviews

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Editorials

Publishers Weekly

Cullen's memoir attempts to do for Dublin what Angela's Ashes did for Limerick. Born in the slums in 1942, one of 12 children, Cullen lived a life shaped by hard work, the Catholic Church and family. But unlike McCourt's unrelentingly sad account, Cullen's work trumpets the inner strength and humanity of Irish tenement dwellers. The Cullens may have been poor, but they were resilient. Young Liam, as he was called, worked the market stalls, selling everything from fish to newspapers. En route, he acquired an early and invaluable business education. His parents are a study in true grit, often toiling 15-hour days, while his grandmother instills in Liam a fierce pride in all things Irish, insisting, "Never forget your roots." And he never does. Indeed, he parlays a gift for math into a scholarship, managing to attend school and work every day. By the time he's a teen, he's putting in 75 hours a week at a Ford dealership. And it's there, aided by luck and street smarts, that he strikes it rich. The poor boy turns millionaire, moving from Ford franchise owner to CEO of Glencullen Motor Group. Although his early years are far more colorful and compelling than his later adult experiences, Cullen tells this rousing, heartfelt story with flair, honestly recounting the verbal and sexual brutality of some priests, the generosity of his community and his drive to succeed. Photos. (Mar. 3) Forecast: Ubiquitous marketing and promotions coinciding with St. Patrick's Day, including an author tour to U.S. cities with high Irish-American populations and ads in the New York Times Book Review, along with a blurb from Jack Welch, should help Forge sell this one, though one wonders if the frenzy for McCourt spinoffs has passed. Hodder & Stoughton published the book in the U.K. last year. Copyright 2003 Cahners Business Information.

Library Journal

Cullen is the multimillionaire owner of Glencullen Motor Group in Ireland, where this is a best seller. He grew up in Dublin slums, selling penny apples with his mother on the street. Penny Apples is an optimist's retort to Frank McCourt's Angela's Ashes, considered too depressing by many Irish. Cullen's story is rich in Dublin history and slang, but his rose-colored glasses are on tight; much is glossed over. The dangers of the slums are mitigated by the kindness of neighbors, and Liam's cleverness and love for his mother fill up the pages. Though perhaps a bit narcissistic, Cullen's tale is not dull, but he is so determined to paint his poverty-stricken childhood as an adventure without perils that it costs him his credibility. There's a complete absence of dynamic tension, as few examples of human misery are mentioned, much less explored. Where three copies of Angela's Ashes are on the shelf, a copy of Penny Apples will suffice.-Robert Moore, Bristol-Myers Squibb Medical Imaging, Billerica, MA Copyright 2003 Reed Business Information.

Kirkus Reviews

Growing up poor—but happy and clever—in postwar Dublin, from a self-made business success. There were many in late 1940s Ireland like the Cullens, who were working dirt-poor. But the extended family was also compassionate and supportive: the men were bricks, some with a better sense of humor than others, and the women bred self-respect into the children. "You have a great heart and you must always do what's right," young Liam (a nickname to distinguish him from his father) heard more than once, along with "You'll never meet a man better than yourself. Do yar best in everything." Cullen’s business sense became canny through working at his mother's street stall, which provided "a thorough grounding in economics and marketing. A business course on the streets it was." The author tells his story with considerable warmth and doesn't spare the low points, moments of humiliation and degradation. (After surprising a red-faced friend and a priest buttoning his trousers, "he never [again] left an altar boy with a priest or a curate in the privacy of the sacristy.") This is a very intimate portrait, showing little beyond the scope of Liam’s immediate purlieus and interests, and the author takes particular care to provide evidence that the dictums his family abided by formed a steady source of good fortune in his life. "Always be willing to do any man a good turn, son," his grandmother would note, followed by the comforting, "Never forget your roots, son. They’ll always be there for ya," the last coming after the women in the street stalls made a collection to help him meet his payroll after the banks turned him down. A few breaks, plenty of hard work, a sense of fun and fair play, and thispoor boy made financial good. Angela’s Glowing Embers: Heartfelt tribute to all those who made sure that economic hardship didn’t result in emotional poverty for a beloved child. (Photographs)

Book Details

Published
February 1, 2004
Publisher
Doherty, Tom Associates, LLC
Pages
384
Format
Paperback
ISBN
9780765310439

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