Key Account Management

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships

Understanding Brands: A Quick and Broad Introduction to the World of the Brand

Key Marketing Skills

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: The Route to Key Supplier Status

HCY Brand Isn?'t Working? : The Essential Guide to Brand Management

If You're So Brilliant How Come You Can't Identify Your Key Customers? : The Essential Guide to Key Account Management

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Supplier Status

Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers