Join Books.org — it's free
Home > Books > Key Marketing Skills

Business & Economics, Marketing
Key Marketing Skills by Peter Cheverton — book cover

Key Marketing Skills

by Peter Cheverton
Available on Bookshop Write a review

Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.

Log in to track your reading progress.

Synopsis

This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:

About the Author, Peter Cheverton

Peter Cheverton is Director of Insight Marketing & People, an international training and consulting firm in KAM working in 30+ countries. His clients include some of the world's major blue chip companies such as AstraZeneca, Dow Corning, DuPont, ICI, and PPG. He is the author of "Key Marketing Skills" and "Global Account Management" (both Kogan Page).

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
January 1, 2004
Publisher
Kogan Page, Ltd.
Format
Paperback
ISBN
9780749442989

More by Peter Cheverton

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships
Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships
Understanding Brands: A Quick and Broad Introduction to the World of the Brand
Understanding Brands: A Quick and Broad Introduction to the World of the Brand
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Key Account Management
Key Account Management
Key Account Management: The Route to Key Supplier Status
Key Account Management: The Route to Key Supplier Status
HCY Brand Isn?'t Working? : The Essential Guide to Brand Management
HCY Brand Isn?'t Working? : The Essential Guide to Brand Management
If You're So Brilliant How Come You Can't Identify Your Key Customers? : The Essential Guide to Key Account Management
If You're So Brilliant How Come You Can't Identify Your Key Customers? : The Essential Guide to Key Account Management
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Supplier Status
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Supplier Status
Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers
Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers

Similar books

Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (Ne...
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (Ne...
Marketing Communications: An Integrated Approach
Marketing Communications: An Integrated Approach
How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
Islamic Branding and Marketing
Islamic Branding and Marketing
New Strategic Brand Management: Advanced Insights and Strategic Thinking
New Strategic Brand Management: Advanced Insights and Strategic Thinking
The Passion of Alice
The Passion of Alice
Best-Sellers by Design: Vicki Baum and the House of Ullstein
Best-Sellers by Design: Vicki Baum and the House of Ullstein
Consuming Books
Consuming Books
Marketing Graffiti: The View From the Street
Marketing Graffiti: The View From the Street