Overview
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Synopsis
Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages. Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers. Jim Krause has worked as a professional graphic designer for twenty years, in the last decade as a one-person design agency. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald's and Seattle Public Schools. He lives in Bellingham, Washington.
* Both creativity books and layout books are extremely popular
* As proven by Idea Index, the format of this book is a proven winner with designers