Business Writing & Communication, Business Writing, Sales
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Overview
"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." — Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." — Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:- The four crucial elements every sales letter must have
- Attention-grabbing words
- Notes on writing style
- Closings that are sure to get results
- Transitions that work
- Maintaining credibility
Book Details
Published
October 1, 1987
Publisher
Contemporary Books Inc
Pages
163
Format
Paperback
ISBN
9780809246847