Business Writing & Communication, Business Writing
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Overview
In today's increasingly specialized and competitive business world, the ability to communicate creatively and persuasively is a crucial job skill. Now there's a comprehensive guide packed with powerful writing and speaking techniques and ready-to-use models to help you communicate better in any situation. Whether you need to respond to a customer complaint ... write a winning sales proposal ... speak up to your boss ... or make an entertaining speech, you'll find everything you need in Lifetime Guide to Business Writing and Speaking. Written by an expert on business communications, this practical guide gives you all the tools you need to gather support for your ideas, resolve conflicts, and project an aura of authority and confidence in all your on-the-job interactions. You'll find a wealth of practical, real-world advice; business-tested examples; and hundreds of ready-to-use model letters, memos, and checklists for expressing yourself clearly, concisely, and effectively. For example, discover exactly what to say or what to write the next time you have to draw up an ironclad contract; generate a results-getting "cold call" letter; make a strong presentation to a prospective client; write letters of congratulations, sympathy, or reprimand; speak to customers with confidence; collect on a delinquent account; deal with the press and the media; clarify company policy; revive an inactive client; and prospect for new business. No matter what the situation, from planning a knock 'em dead sales presentation ... to writing a disciplinary memo to one of your staff ... here's your one-stop reference to creating business communications that get results.Book Details
Published
August 26, 1996
Publisher
Prentice Hall
Pages
624
Format
Hardcover
ISBN
9780133116069