Advertising - General & Miscellaneous, Business Writing & Communication, Marketing - General & Miscellaneous, Small Business Management, Advertising - Media & Media Planning
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Overview
This valuable tool kit gives you scores of models and materials for creating business communications that make an impression and get results without breaking your budget. You'll see how to turn communications of all kinds - letters, faxes, E-mail, even telephone calls - into positive, effective, low-cost advertisements. The Do-It-Yourself Business Promotions Kit is an essential guide for creating all types of small business advertising - whether you're working on a shoestring budget or one worth several thousands of dollars.This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.
Book Details
Published
March 9, 1995
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1995.
Pages
408
Format
Paperback
ISBN
9780131060067