Magento 1.3 Sales Tactics Cookbook

This hands-on solutions book is for Magento store owners or designers wanting to boost sales. It is a practical recipe book that defines common problems providing solutions with code samples that can easily be extracted and modified to suit your needs. You need not read it from cover to cover but can use each recipe without reading others first. The recipes are grouped in chapters covering getting visitors to your site, driving people to the product pages, making the sale, increasing basket size, the checkout and beyond, engaging customers, getting customers talking, appealing to more markets, and using gifts. Each has an introduction with references to the recipes. Learn about the best modules; build shipping and brand-management modules; create a payment method; integrate a CMS into Magento; manage customer data with the customer API; integrate Magento data into an external application with the Magento Core API; exchange data with external sources using Excel Spreadsheet or CSV data.

This hands-on solutions book is for Magento store owners or designers wanting to boost sales. It is a practical recipe book that defines common problems providing solutions with code samples that can easily be extracted and modified to suit your needs. You need not read it from cover to cover but can use each recipe without reading others first. The recipes are grouped in chapters covering getting visitors to your site, driving people to the product pages, making the sale, increasing basket size, the checkout and beyond, engaging customers, getting customers talking, appealing to more markets, and using gifts. Each has an introduction with references to the recipes. Learn about the best modules; build shipping and brand-management modules; create a payment method; integrate a CMS into Magento; manage customer data with the customer API; integrate Magento data into an external application with the Magento Core API; exchange data with external sources using Excel Spreadsheet or CSV data.

William Rice is a software training professional who lives, works, and plays in New York City. His indoor hobbies include writing books and spending way too much time reading sites like slashdot and 43folders. His outdoor hobbies include orienteering, rock climbing, and edible wild plants (a book on that is coming someday).

William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.