Making a Fortune: Learning from the Asian Phenomenon

At a time when role models are hard to come by, we have found some.

For two decades, entrepreneurs have been eulogised the popular press. At a time when real heroes are hard to find, it is the entrepreneur, the dynamic go-getting risk taker, who has become the hero of tree enterpries.

At the cutting edge of the entrepreneurial community are the Asian businesses features in this book - businesses from manufacturing to finance, from food to hotels, from pharmaceuticals to fashion. It includes first, second and third generation achievers. It tells the stories of household brand names from Cobra Beer to eBookers.com, to Joe Bloggs fashion.

Show me the money!

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries an places that would struggle without the engine of entrepreneurship.

Asian wealth is diversifying and modernising, it crosses the generational divide. If you want new and old economy wealth, it's in these  pages. If you want modern and traditional management practices, they are in this book. If you want a new generation of entrepreneurs and wealth creators, then read on.

"Nobody understands better what makes British Asian entrepreneurs tick. Spinder provides a fascinating insight into business leaders and the inspiration stories, behind their success." - Amar Singh

"The personal stories behind some of the UK's most successful Asian businessmen make for fascinating reading."I'm so glad that my good friend and hotel business partner, Surinder Arora, takes his rightful place among them." - Sir Cliff Richard

"This is an important book that is being published at just the right time. With immigration a hot topic of conversation and ever-present in political and media circles, this book lays out the contribution of first, second and third generation Asians to the UK in terms of wealth creation, employment and a host of other issues. It tells some good stories and has a powerful message for everyone who reads it." - Eric Leenders

"Drawing on her own experiences and the stories of others, Spinder Dhaliwal offers both unique and valuable insights into this community of entrepreneurs. This book is a must for practicing and would-be entrepreneurs but also for anyone involved in entrepreneurships from advisors through to academics - Hamant Verma

Academic and author Dr. Spinder Dhaliwal is a recognised and leading expert in her field. Spinder has written extensively about the Asian business community and compiles 'Britain's Richest Asians' in Success magazine for Eastern Eye reflecting her long held interest in the field. She wrote the influential study "Silent contributors  - Asian Female Entrepreneurs and Women in Business" which highlighted this important, yet often neglected, issue. Her report for Barclays Bank entitled, "Asian entrepreneurs in the UK" received global attention.

Spinder knows all about the challenges of the Asian entrepreneur from first hand experience. Her parents, who came to the UK from the Punjab in the 1960's, ran a corner shop in which Spinder balanced the demands of a busy family business with high academic achievement

She has been a regular contributor to the Asian media and, in the past few years, has become an increasingly influential figure in more mainstream circles. She was the founder and director of the centre for Asian Entrepreneurial research and is a Board Member of the Institute of Small Business and Enterprise. Spinder is also invited to address audiences as a speaker, is a freelance writer and helps major organisations target and understand the Asian community.