Managing Business Crises: From Anticipation to Implementation

This book will add a new dimension to our understanding of what crises really are, how to evaluate them, and ultimately how to respond to and cope with them more successfully.

JOHN BURNETT is Professor of Marketing and Chairperson of the Marketing Department at the University of Denver. Author of more than 13 earlier books, including four widely used textbooks, he has published in all of the major academic journals of his field. Burnett concentrates his research on marketing communication strategy, segmentation, and services marketing, and has consulted with numerous companies, such as Johnson & Johnson, Qwest, AT&T, Lucent, and First Data.