International & Foreign Business Enterprises - General & Miscellaneous, Ethnic & Race Relations - General, Language & Linguistics, Communications - General & Miscellaneous, Competition - Economics, International Management, International Exchange & Trade
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Overview
As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness and frustration, often leading to business failure. The successful management of differences in culture, however, can lead to effective and sustainable sources of competitive advantage.Book Details
Published
November 17, 1995
Publisher
Financial Times/ Prentice Hall
Pages
168
Format
Hardcover
ISBN
9780201427707