Technological Innovations & Transferance, Engineering, Transportation & Technology Industries - Management, Technology Industries - General & Miscellaneous, Economic & Industrial Aspects of Technology
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Overview
This book deals with the critical issues in the management of high-technology enterprises. It focuses on management decisions in each of the major activities typical in such companies: research and development, manufacturing, marketing, and product support. The interplay and ongoing conflicts between these activities are analyzed, and methodology to ensure the smooth flow of products and services in the firm are described. Special attention is devoted to the global high-technology market and to factors affecting success in international competitions and joint ventures. In its effort to offer theories that have been found effective in the field, the subject of mergers and acquisitions in the high-technology industry presented here reflects the strategy and experience of Bernard Schwartz, former CEO of Loral and a world recognized authority in high-technology acquisitions. Through interviews and conversations with leading executives of U.S., European, Israeli, and Asian high-technology companies the author presents real cases, which illustrate the application of the theory and show proven approaches that bring noteworthy results.Editorials
Booknews
Deals with major issues managers in high-technology enterprise are likely to face in real life, focusing on management decision in research and development, manufacturing, marketing, and product support. Interplay and ongoing conflicts between these activities are analyzed, and methods to ensure the smooth flow of products and services are described. Special attention is devoted to the global high-technology market, international competitions, and joint ventures. Treatment of mergers and acquisitions in the high-technology industry reflects the experiences of a real-life former CEO, and interviews with other leading executives in US, European, Israeli, and Asian high- technology companies shed light on real cases. Includes chapter summaries and discussion questions. For students, engineers, and managers. Annotation c. by Book News, Inc., Portland, Or.Book Details
Published
January 27, 1998
Publisher
Prentice Hall
Pages
274
Format
Paperback
ISBN
9780023704628