Marketing - General & Miscellaneous, Product Management, General & Heavy Industry - General & Miscellaneous
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Overview
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Book Details
Published
July 6, 2010
Publisher
Free Press
Pages
896
ISBN
9781451602319