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Overview
Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.
Editorials
Booknews
Examines the issues involved in launching and running an e-commerce web site from a management perspective, providing advice on how to create branding, maintain freshness and quality, address legal matters, promote the site, and decide whether to house it on the company server or have it hosted elsewhere. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 1, 2001
Publisher
MICROSOFT PRESS
Pages
448
Format
Paperback, 2001
ISBN
9780735612754