Overview
Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web -- like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.Synopsis
The fun and easy way(TM) to pick up professional Web know-how
Updated with the latest e-commerce strategies!
Build, manage, and promote a professional Web site
Build and manage a site that pulls in visitors — and dollars!
Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools.
Discover how to:
* Attract visitors with content, community, and commerce
* Implement a b2c or b2b e-commerce plan
* Capitalize on XML, broadband, and wireless
* Create effective marketing campaigns
* Defend your intellectual property
THE DUMMIES WAY(TM)
* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
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Editorials
From Barnes & Noble
The Barnes & Noble ReviewMillions of web sites are run by people who never expected to run a web site -- and have plenty of other things to do with their time. If you're one of them, get Webmastering For Dummies, 2nd Edition. This book cuts to the chase, with practical guidance on everything from hiring a web design firm to measuring your success.
Daniel Tauber and Brenda Kienan start by reviewing the key roles Webmasters play: technology, content, design/productiion, marketing/business, and executive. You'll walk through sharpening your site's goals and branding; creating content people will actually come to see, and building community (here, the book is thankfully realistic, calling your attention to research that shows you need 2,500 unique daily visitors to sustain a credible message board).
Webmastering For Dummies contains an excellent chapter on budgeting your site, and another on creating a site framework that can grow with you -- information many site owners ignore until it's too late. You'll find specific questions to ask ISPs you're considering, high-level guides to server hardware and database software, even marketing and promotion techniques that work (notably, email newsletters, backlinks, and alliances).
If you're a full-time web pro, much of this won't be new to you. But if Mom didn't raise you to run websites, Webmastering For Dummies will make up for that gap in your upbringing.(Bill Camarda)
Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.