Marketing & Sales Management, Management - General & Miscellaneous

Marketing Logistics

Name: Marketing Logistics
Author: Martin Christopher
ISBN: 9781136379734

by Martin Christopher, Helen Peck

Write a review

Overview

Written by Europe's leading expert in the field of marketing logistics
* Focuses on the critical interface between marketing and logistics
* Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.

In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy. Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practicing executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.

Audience: Students on CIM Diploma, BA, MBA courses as well as CIPS, Institute of Logistics and Institute of Export students; also marketing practitioners.

About the Author, Martin Christopher

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Reviews

There are no reviews yet. Log in to write one.

Editorials

Booknews

Examines the way customers in various markets respond to customer service and product availability, and shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. Discusses today's market place, building customer relations, creating customer value, supply chain management, time based competition, global customers, and managing marketing logistics. Includes case studies and examples from leading companies around the world. Annotation c. by Book News, Inc., Portland, Or.