Synopsis
The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.
Booknews
Takes physicians through the process needed to market and promote a clinical practice in today's health care environment. Tells how to keep current patients and attract new ones by starting support groups, marketing to ethnic groups, and creating a newsletter and Web site. Gives advice on motivating staff, communicating with other health care professionals and with managed care plans, and making the most of technology. Baum is a urologist in private practice and a professor of urology at the Louisiana State University Medical School and the Tulane Medical School. Henkel is a professional medical writer. Annotation c. Book News, Inc., Portland, OR (booknews.com)