Manufacturing - General & Miscellaneous, Production & Operations Management, General & Heavy Industry - Manufacturing, Management - General & Miscellaneous
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Overview
This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.
Book Details
Published
February 11, 2011
Publisher
Springer-Verlag New York, LLC
Pages
298
Format
Paperback
ISBN
9781441940766