Max-E-Marketing in the Net Future

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Chuck Martin, a popular online publisher, lecturer, marketer, and author, is chairman and CEO of Net Future Institute, a U.S.-based think tank focusing on the future of the Internet and e-business. He has been a journalist at five daily newspapers and has been editor-in-chief of four national magazines. He was Associate Publisher of Information Week and was founding Publisher of Interactive Age. Most recently, he was Vice President of Publishing and Advertising at IBM. He is the author of The New York Times Business best-seller, The Digital Estate, and also, Net Future.