Microeconomics For Today

Tucker (U. of North Carolina at Charlotte) introduces the basic operations of the US economy, concentrating on supply and demand analysis, to explain the theories and practices of microeconomics to undergraduates. He begins with a description of basic economics, including production, opportunity cost, and economic growth, the mechanics of supply and demand and the behavior of markets. To explain microeconomic fundamentals he describes price elasticity, consumer choice theory and production costs. He then covers market structures such as perfect competition, monopolies, oligarchies and labor markets, and policy issues such as income distribution, discrimination, trusts and the environment. In his final section Tucker describes the international economy, including trade, finance, growth, and development. Tucker includes a very helpful table listing the contents of the four versions of his book. This edition includes new material on game theory, new graphs and exhibits, and an appendix on indifference curve analysis. He includes exercises and an answer key. The publisher offers a variety of web sites for further study. Annotation ©2004 Book News, Inc., Portland, OR

Dr. Irvin B. Tucker brings more than thirty years of experience teaching introductory at the University of North Carolina at Charlotte to this text. Dr. Tucker earned his B.S. in economics at N.C. State University and his M.A. and Ph.D. in economics from the University of South Carolina. Dr. Tucker is a longtime member of the National Council on Economic Education and former Director of the Center for Economic Education at the University of North Carolina at Charlotte. Recognized for his ability to relate basic economic principles to global issues and public policy, Dr. Tucker's work has received national recognition throughout his career. He is the recipient of the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on topics including industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful SURVEY OF ECONOMICS, a text for the one-semester survey course, published by Cengage Learning.