Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, the Tenth Edition is revised to include the most comprehensive coverage of the financial and economic crisis available in a principles of economics text. With new content reflecting a changing economy and new resources addressing the needs of a changing classroom, MICROECONOMICS, 10e is an ideal solution for principles courses.

The first section of this text for a first course in economics introduces key concepts in economics, focusing on producing and trading as examples of economic activities within the framework of supply and demand. The second section examines objectives, constraints, and choices in microeconomics, beginning with marginal utility analysis and elasticity and covering the firm, market structures, and microeconomic policies. A final section looks at international trade and finance theory. This sixth edition expands discussion of many areas, and offers emphasis on economic thinking and greater discussion of key economic concepts. Application features have also been updated. The author is affiliated with California State University. Annotation (c)2003 Book News, Inc., Portland, OR

Roger A. Arnold is Professor of Economics at California State University, San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author who has written numerous academic articles, hundreds of newspaper columns, as well as the popular Economics In Our Times textbook and principles of economics supplementary text How to Think Like an Economist. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.