Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age

Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.

Jerry P. Miller brings together one dozen of the world's leading business intelligence practitioners in this tremendously informative and readable book. Miller and his team of subject experts—dubbed the Business Intelligence Braintrust—provide a fresh, in-depth look at the process variously known as "competitive," "competitor," or "business" intelligence.

As the worldwide economy continues to move at warp speed, Millennium Intelligence is the roadmap to success for every businessperson—from the entrepreneur to the Fortune 100 CEO. No other book provides such breadth of coverage on what business intelligence is, and how it must be implemented and managed in today's global digital age.

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The basics of understanding competitive intelligence in the digital age are revealed in a guide which covers the key issues in competitive intelligence; from accounting models and the technology marketplace to resources for intelligence. Millennium Intelligence provides a basic overview of business intelligence and its management for business managers.

Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.