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Social Entrepreneurship & Social Responsibility of Business, Management - Professional & Reference, Industrial Management
Modern Management by Samuel C. Certo — book cover

Modern Management

by Samuel C. Certo
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Overview

This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels.

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Book Details

Published
August 5, 1999
Publisher
Upper Saddle River, N.J. : Prentice Hall, c2000.
Pages
624
Format
Paperback
ISBN
9780130133076

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