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Modernism Rediscovered. by Pierluigi Serraino β€” book cover

Modernism Rediscovered.

by Pierluigi Serraino
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Overview

A new appreciation for the genius of architectural photographer Julius Shulman has opened the way for hundreds of abandoned masterworks to be rediscovered. The images burned in our memories, which to us represent the spirit of fifties and sixties design, were those widely published in magazines and books; but what about those that were not? The abandoned files of Julius Shulman show us another side of Modernism that has stayed quiet for many years.

The exchange of visual information is crucial to the development, evolution, and promotion of architectural movements. If a building is not widely seen, its photograph rarely or never published, it simply does not enter into architectural discourse. Many buildings photographed by Shulman suffered this fate, their images falling into oblivion. With this new book, Taschen brings them to light, paying homage to California Modernism in all its forms. It's like sneaking into a private history, into homes that have rarely been seen and hardly appreciated as of yet. Bringing together nearly 300 forgotten masterpieces, Modernism Rediscovered breathes eternal life into these outstanding contributions to the modern architectural movement.

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Editorials

Library Journal

Shulman, long considered the premiere photographer of mid-20th-century West Coast Modern architecture, is now hailed as an artist who defined the image of the "good life" for postwar America through his elegant depictions of spare but luxurious International Style dwellings. The publisher extends the Shulman craze with a mesmerizing portfolio of rare architectural photos. For this book, Shulman raided his vast archive to cull over 500 photos, many published only once before, of houses, office buildings, and other structures by talented but lesser-known and forgotten architects. This treasure trove will captivate architecture historians and midcentury Modern design buffs. The serviceable but pedantic text by architect Serraino consists of a dispensable introductory essay and a dry running commentary on each building. Most public libraries should hold either Joseph Rosa's A Constructed View: The Architectural Photography of Julius Shulman (Rizzoli, 1994) or Shulman's autobiographical Julius Shulman: Architecture and Its Photography (Taschen, 1998). Modernism Rediscovered is an excellent addition for academic and specialized architecture collections. David Solt sz, Cuyahoga Cty. P.L., Parma, OH Copyright 2001 Cahners Business Information.

Book Details

Published
November 24, 2000
Publisher
Taschen GmbH
Pages
575
Format
Hardcover
ISBN
9783822864159

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