Module 8: Writing and Presenting a Business Plan

"You can't think outside the box if you haven't learned to think inside it first." Boulger (U. of Notre Dame) begins her business planning guide with this Donald Trump quote, and by noting that the high-tech bust of 2001 underscored entrepreneurs' need for sustainable business models. Drawing on her experience teaching management communication and mentoring start-ups, she maps out business plan development and implementation. Appendices include a sample plan and list of business plan competitions worldwide. Annotation ©2005 Book News, Inc., Portland, OR

James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICAT

Dr. Karlson is Associate Vice President for Graduate, Weekend, and Accelerated programs at College of Notre Dame of Maryland. From 1996 through 2005, she taught management communication and entrepreneurship courses in the Mendoza College of Business at the University of Notre Dame. Dr. Karlson serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she mentors finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and is the author of the first edition of Writing and Presenting a Business Plan." She holds a Mass Media Ph.D. from Michigan State University, a Master of Science in Journalism from Columbia University, and a Bachelor of Arts from Simmons College in Boston."