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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents by John Bateman — book cover

Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

by John Bateman
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Synopsis

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

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Book Details

Published
October 1, 2011
Publisher
Palgrave Macmillan UK
Pages
312
Format
Paperback
ISBN
9780230302341

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