Multimodality And Genre

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression—including language, rhetoric, images, typography, colour and space—go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

This book presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents.

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.