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Synopsis
Denzenhall, founding partner of a firm that oversees news media relations, crises, and marketplace assaults and who served in Reagan's White House Office of Communications, describes the personalities, conflicts, and motivations involved in such attacks on businesses and celebrities and explains his communications approach to preventing, slowing, or reversing such situations. Annotation ©2003 Book News, Inc., Portland, OR
Booknews
Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news media, and the popularity of victims in contemporary America. The author is a founding partner of a firm that oversees hard news media relations, crises, and marketplace assaults. He served in Ronald Reagan's White House Office of Communications. Annotation c. Book News, Inc., Portland, OR (booknews.com)