Overview
What does tomorrow portend for executives, managers, their jobs and businesses in an even faster, more interactive and relentlessly competitive world? Welcome to Net Future. the prophetically plotted roadmap to a bold new world of commerce and consumerism. An interactive marketplace where success for the well-prepared will be no less than total. And all but impossible for those who are not. It's a world Chuck Martin, author of The New York Times Business Book Best Seller, The Digital Estate, is well equipped to foretell. A future dictated by seven "cybertrends" already taking form. Discover where they are, what they mean and how to get ready for all of them.Synopsis
Where is the Internet really going, and what will business be when it gets there? Welcome to Net Future, a world where information is power and the power of consumers is absolute. A world where business opportunities for the well prepared will be no less than absoluteand failure equally certain for those who are not. What's in store for
you, your business, and your future customers? Find out now with Net Future: The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future
Praise for Chuck Martin's Digital Estate:
"Strategies for Competing, Surviving, and Thriving in an Internetworked World, The New
...A smart survival manual...particularly useful for its profiles of dozens of companies."Publisher's Weekly
"A clear, incisive and detailed look at the new economy...[it] explains the Internet and its implications for CEPs and other mortal, wired-phobic managers."Business and Technology
The Standard
Chuck Martin is no Nostradamus. But as a former VP of IBM and founding publisher of Interactive Age, he thinks he knows a thing or two about the future.
However, Martins future actually looks a lot like the present. It revolves around three important Nets: the Internet, the intranet and the extranet. Products become commoditized and customers become data. Consumers bank online, shop online and take classes online. Companies gather information about customers online. And collaborative filtering and data mining prove extremely useful for turning profits. Sound familiar?
Net Future intends to help readers deal with current realities by examining how others have dealt with the changing economic landscape. On the plus side, the book offers mini-case studies: company X handled a challenge this way; company Y did it that way. Martin shares letters written by other executives, and these are rather insightful. For instance, its instructive to read how Onsales Jerry Kaplan and Pricelines Jay Walker view the Internetworked world.
The book also contains a number of checklists. Lists of dos and donts for content creation, ad sales management and wiring the work force aim to help companies plan their business strategies. Other lists like Business Rules of the Net Future and Executive Prep for the Net Future include really obvious tips: Surf the Net, learn to filter your e-mail, get a bigger hard drive, acquire a domain name and buy something online. While such assignments may seem elementary to sophisticated readers, Martin has apparently found a comfortable niche helping nonwired execs read the Internets tea leaves. Its a bit pretentious to claim you have a bead on tomorrow, especially when it doesnt look all that different from today. But amid all the recent fin de siecle future-telling, this books strength may be in telling you about whats happening in the here and now.
–Diane Anderson
Editorials
Chuck Martin is no Nostradamus. But as a former VP of IBM and founding publisher of Interactive Age, he thinks he knows a thing or two about the future.
However, Martins future actually looks a lot like the present. It revolves around three important Nets: the Internet, the intranet and the extranet. Products become commoditized and customers become data. Consumers bank online, shop online and take classes online. Companies gather information about customers online. And collaborative filtering and data mining prove extremely useful for turning profits. Sound familiar?
Net Future intends to help readers deal with current realities by examining how others have dealt with the changing economic landscape. On the plus side, the book offers mini-case studies: company X handled a challenge this way; company Y did it that way. Martin shares letters written by other executives, and these are rather insightful. For instance, its instructive to read how Onsales Jerry Kaplan and Pricelines Jay Walker view the Internetworked world.
The book also contains a number of checklists. Lists of dos and donts for content creation, ad sales management and wiring the work force aim to help companies plan their business strategies. Other lists like Business Rules of the Net Future and Executive Prep for the Net Future include really obvious tips: Surf the Net, learn to filter your e-mail, get a bigger hard drive, acquire a domain name and buy something online. While such assignments may seem elementary to sophisticated readers, Martin has apparently found a comfortable niche helping nonwired execs read the Internets tea leaves. Its a bit pretentious to claim you have a bead on tomorrow, especially when it doesnt look all that different from today. But amid all the recent fin de siecle future-telling, this books strength may be in telling you about whats happening in the here and now.
ΒDiane Anderson