On-Line Profits: A Manager's Guide to Electronic Commerce

Once again, Peter Keen, together with Craig Balance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring nearly 150 key terms and concepts-from firewall and Intranets to electronic data interchange and security issues-the guide defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies. "Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen."--Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network