Branding, E-Commerce - Management, General Web Site Design/Development, Graphic Design - History & Criticism, Advertising - Media & Media Planning, Web Site Design, Digital Media & New Communications Technologies
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Overview
This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work.Synopsis
This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work.
Book Details
Published
October 1, 2002
Publisher
Rizzoli
Pages
160
Format
Paperback
ISBN
9780789307958