Overview
Standards for portfolios are changing as fast as anything in photography today, and Pulitzer Prize-winner John Kaplan leads photographers of all types to the cutting edge. With informed advice from award-winning photographers, agents, photo buyers and art directors, and top-notch sample images, Kaplan immerses readers in the strategies and standards photographers need to know to get noticed.
Kaplan shows how the right editing can help photographers earn higher fees with portfolios destined to land on top of the stack. He shares his acclaimed techniques for selecting and organizing portfolio-caliber images for any genre of photography, then discusses professional methods for displaying them in print, web, CD and slide formats–including how to painlessly build an online portfolio. The book features genre-specific advice from experts in commercial freelance, photojournalism, nature and wildlife, wedding photography and fine art specialties, too.
Beyond looking good, a portfolio must sell and sell again. Photo Portfolio Success adds up-to-the-minute guidance from industry insiders on self promotion and future growth. With motivational visuals from famed photographers and authoritative, up-to-the-minute advice, it's the definitive book on contemporary portfolios.
Synopsis
This book shows photographers how to prepare a portfolio that will win over editors, buyers, and contest judges. Kaplan (an award- winning photographer, and associate professor at U. of Florida) covers photojournalism, freelance commercial and fashion, wedding, nature and wildlife, and fine arts photography. In addition to "smart editing" techniques for weeding out weaker photos, the book shows how to get portfolios on to the Web with minimal hassle; how to get a foot in the door with clients; and how to increase sales through savvy marketing online, through the mail, and in person. The book is recommended for professional and student photographers. Annotation ©2004 Book News, Inc., Portland, OR