PR Cases: Writing Winning Proposals (PR Series)

“Students who follow the detailed formula provided in this text will certainly come away knowing how to write a winning public relations plan. It is supplemented by a rich array of examples and engaging real-world exercises that bring the guidance to life.”
—Christopher Veronda
Manager, Communications & Public Affairs, Global Manufacturing & Logistics, Eastman Kodak Company Past Chair and Senior Judge, Silver Anvil Awards Program, Public Relations Society of America

“I highly recommend this book. . . .Tom Hagley is reaching out. . .to campuses around the country, to new generations of writers who will learn to practice the [public relations] profession with a new paradigm of precision that judges of the profession’s prestigious competitions will applaud and that clients and employers will welcome with respect.”
—Glen T. Cameron, Ph.D.
Maxine Wilson Gregory Chair in Journalism Research, University of Missouri School of Journalism

“Whether you are a seasoned PR professional, or just starting out, this book provides valuable insights that teach and refresh the essential planning skills.”
—Erin Holland
Executive Vice President, General Manager Portland Office, Edelman Worldwide

“Through his masterful teaching, Tom Hagley has been bringing his years of ‘real world’ public relations experience into the classroom for students fortunate to have him as their professor. With the publication of his Writing Winning Proposals, Hagley's expertise will benefit thousands of students beyond his classrooms as well as professionals wanting to sharpen their skills.”
—Lynne M. Sallot, Ph.D., APR, Fellow PRSA Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia

“Ask 10 practitioners from 10 different agencies their definition of a goal, objective, and strategy—the fundamental components of a PR plan—and you are likely to get 10 different answers. PR Cases: Writing Winning Proposals provides a great framework for consistency that should be a great benefit to any aspiring public relations professional.”
—Dean Rodgers
Senior Vice President/General Manager, Weber Shandwick Worldwide

“Tom Hagley provides a tremendous foundation for future public relations practitioners by focusing campaign planning on the goals of the client organization. He does a superb job of linking public relations practice to the interests of CEOs and others trained in management and marketing.”
—Jim Van Leuven, Ph.D., APR Professor and Endowed Chair in Public Relations, University of Oregon School of Journalism and Communication

PR Cases: Writing Winning Proposals shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what plan reviewers want to see in a plan and how they want the information presented.