Enterprise Computing - General & Miscellaneous, Small Business - General & Miscellaneous, E-Commerce - Reference
Log in to track your reading progress.
Overview
Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform miracles for their company. Maria Langer includes real-life examples of small business Web sites that doÑand donÕtÑwork. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find.
Editorials
Booknews
Langer, who builds and manages Web sites for small businesses, individuals, and non-profit organizations, explains how an existing small business can create an online presence, emphasizing the perils and pitfalls. She considers such aspects as what the Web can and cannot do, using it as a marketing tool, designing and maintaining a site, cutting costs, and working with search engines. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
July 19, 2000
Publisher
Berkeley, CA : Peachpit Press, c2000.
Pages
240
Format
Paperback
ISBN
9780201717136