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Overview
Written by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author’s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource!• Author is a well-known and highly respected designer
• Combines visual design insights and proven business practices at a reasonable price
Synopsis
This guide for Web developers provides a framework of specific tools for improving Web initiatives in any business. It explains how to identify and satisfy site visitors while meeting business objectives and describes how to use the Web as a real-time, interactive marketing tool. Particular attention has been paid to the importance of good communication between executives, designers, and programmers. Design consultant Waters, whose clients include American Express and the Wall Street Journal, teaches communications design at Syracuse University. Annotation © 2004 Book News, Inc., Portland, OR