Synopsis
This comprehensive textbook introduces the key research methods employed in psychology and across the social sciences. Written in a lively, non-technical style, it covers both quantitative and qualitative methods.
The volume is organized into four sections: the first considers the relationship between psychological theory and research methodology from both practical and ethical viewpoints; Part Two explains how to collect data using the major types of research design and introduces their underlying philosophical principles; Part Three offers a guide to traditional techniques of data gathering in psychology and also features less common techniques such as diary methods, focus groups, ethnographic approaches and more.
Booknews
A textbook introduction to key research methods, both quantitative and qualitative, used in psychology and other social sciences. Four sections address the relationship between theory and methodology, how to collect data using major types of research design, traditional and new techniques of data collection, and data analysis. This edition adds increased information on content analysis strategies, structure equation modeling, and qualitative data analysis. All chapters have been revised and updated. Annotation c. Book News, Inc., Portland, OR (booknews.com)