Enterprise Computing - General & Miscellaneous, Marketing & Sales Management, Marketing - Professional & Reference, Sales
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Overview
In this book, authors Kay Khandpur and Jasmine Wevers take you step-by-step through such key functions of the sales process as lead generation and qualification, sales calls, and customer relationship management, and demonstrate how each function can be automated using Web technologies. They present a comprehensive framework for planning and implementing SFA projects, and they review in depth some commercially available tools and technologies used in SFA, including a marketing encyclopedia system, a sales configuration system, a sales reporting system, and an entire sales force automation solution. The CD-ROM includes HTML templates for key sales activities such as lead generation, lead qualification, sales configuration, and more; a template for a Request for Proposal for sales force automation tools; SFA product information and demonstration software from leading vendors.Book Details
Published
November 12, 1997
Publisher
John Wiley & Sons
Pages
448
Format
Paperback
ISBN
9780471191148