Overview
Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.
Synopsis
Useful for craftspeople, hobbyists, students, teachers, and businesses that deal with crafts, this guide, drawing on profiles of craftspeople and the insights of crafts administrators, offers tactics for promoting and marketing crafts and provides essential forms for setting up a business. A list of organizations, Web sites, and publications is included. Sager, an artist and arts administrator, provides guidance to artists and craftspeople through business seminars and counseling services. Annotation ©2003 Book News, Inc., Portland, OR
Arts and Activities
"Here is a book offering so much more than a how-to book. Above all, Sager creates an awareness of new standards for quality and achievement.