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Consumer Industries - General & Miscellaneous, Marketing & Sales Management, Marketing Services, Customer Service, Marketing - Professional & Reference
Services Marketing by Christopher H Lovelock — book cover

Services Marketing

by Christopher H Lovelock, Jochen Wirtz
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Other editions of Services Marketing by Christopher H Lovelock

Publisher Englewood Cliffs, N.J. : Prentice-Hall, c1984.
Published 1983/10/01
Format Hardcover
ISBN 9780138067861
Publisher Prentice-Hall, 1991.
Published 1991
ISBN 9780138070175
Publisher Pearson US Imports & PHIPEs
Published 1991/01/23
Format Hardcover
ISBN 9780138070663