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Web Programming/Development, Networking & Telecommunications, E-Commerce, Business Technology, Small Business, Internet & World Wide Web, Enterprise Computing Systems
Starting an Online Business For Dummies by Greg Holden โ€” book cover

Starting an Online Business For Dummies

by Greg Holden
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Overview

Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.

  • Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
  • Highlights business issues that are of particular concern to online entrepreneurs
  • Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
  • Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

About the Author, Greg Holden

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.

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Book Details

Published
June 17, 2013
Publisher
Wiley, John & Sons, Incorporated
Pages
432
Format
Paperback
ISBN
9781118607787

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