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Strategic Management for Tourism Communities: Bridging the Gaps by Peter Murphy β€” book cover

Strategic Management for Tourism Communities: Bridging the Gaps

by Peter Murphy, Ann E. Murphy
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Synopsis

Peter Murphy (tourism and hospitality, La Trobe U., Melbourne) and Ann Murphy (law, U. of Melbourne) take an approach to tourism management that emphasizes an assessment of economic feasibility of tourism options that further community goals and objectives. They discuss key business management functions and the various community stakeholders in tourism and offer a framework for integrating those components. They supplement their text with a list of tourism planning resources and an extensive bibliography. The book is distributed in the US by UTP Distribution. Annotation ©2004 Book News, Inc., Portland, OR

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Book Details

Published
November 1, 2004
Publisher
Multilingual Matters Ltd.
Format
Hardcover
ISBN
9781873150849

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