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Engineering, Transportation & Technology Industries - Management, Computer Industry - General & Miscellaneous
Strategic Management in Information Technology by David B. Yoffie — book cover

Strategic Management in Information Technology

by David B. Yoffie
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Overview

Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.

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Book Details

Published
December 8, 1993
Publisher
Prentice-Hall
Pages
380
Format
Paperback, 1994
ISBN
9780130985590

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