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Strategic Market Planning by Robert J. Hamper,L. Sue Baugh — book cover

Strategic Market Planning

by Robert J. Hamper, L. Sue Baugh
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Overview

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

About the Author, Robert J. Hamper,L. Sue Baugh

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Book Details

Published
November 1, 1991
Publisher
Lincolnwood (Chicago), Ill. : NTC Business Books, 1998, c1990.
Pages
256
Format
Paperback
ISBN
9780844232164

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